Born in the Bay Area, Culture Mashup was founded by Billy, whose journey has taken him from the streets of San Francisco to the glam of Hollywood, with stops in Portland, Santa Fe, and even London. With a career spanning action sports, traditional advertising, music retail and entertainment, Bill has built a reputation for spotting and cultivating talent across industries.

Fueled by a passion for art, pop culture, and high-energy, Culture Mashup thrives at the intersection of creativity and opportunity. Whether representing rising stars or established names, we’re dedicated to amplifying unique voices and shaping careers with authenticity. Based in Sacramento but always on the move, we go wherever the story leads, embracing the magic and madness of the industry every step of the way.